Comic book giants DC and Marvel have announced that starting January, 2011, many of their popular titles will be reduced in price from 3.99 to 2.99 per issue. The duel announcements came just hours apart during the New York Comic Con. According to DC Comics co-publisher, Dan DiDio,
“…We listened to our fans and to our partners in the retail community who told us that a $3.99 price point for 32 pages was too expensive. Fans were becoming increasingly reluctant to sample new titles and long term fans were beginning to abandon titles and characters that they’d collected for years. We needed a progressive pricing strategy that supports our existing business model and, more importantly, allows this creative industry to thrive for years to come. With the exceptions of oversized comic books, like annuals and specials, we are committed to a $2.99 price point.”
This price change effects more than 80% of DC Comics published titles.
Marvel Senior VP of Sales & Circulation, David Gabriel, made a similar statement at a pre-con panel saying that all new Marvel releases will be priced at 2.99, mostly due to the success of Marvels digital downloads allowing for the price change.
For Chudd and I this is almost good news. I feel $2.99 is still a little steep for avid collectors and around the Atomic Moo headquarters money is as elusive as the Psychic Sasquatch of North America. We know it’s around, we hear the stories and rumors, but we just can’t seem to find any. Still, who am I to bitch? a buck less is a buck less and I’ll take it. Enjoy your comics.