Evan Roth: Maximum Impact with Least Amount of Effort

Image from Evanroth.com

Okay, there are no space ships, zombies, or metal bikini clad vixens in this post (I know, “Goddamnit”, right?), but this is still really cool and very much on the geek side of our world. So, for those of you who have stuck around (hey Chris) I’d like you to check out the very cool art of Evan Roth and a short video of him explaining “the intersection of free culture and popular culture” and the idea of “maximum impact with the least amount of effort.” I first came across Roth’s work over at laughingsquid.com, where they show a short video made by Roth that mashes animated gifs with Ani Up by Danny Drive Thru. However, I don’t know if Danny Drive Thru is the blog where they found this cool video or the actual producers of the music, and lets face it, I’m too damn lazy to look it up either way. Thffffffpt to fact checking says I! Check the mash up out here then keep reading… says I again!

Ani Up – Animated Gif Mashup from Evan Roth on Vimeo.

I thought this was really cool and wanted to find out more about the dude who made this. According to his site:

Evan Roth is an artist and researcher based in Paris who explores the intersection of free culture and popular culture, making work simultaneously for the contemporary art world and the “bored at work” network. His notable pieces include L.A.S.E.R. Tag and LED Throwies (Graffiti Research Lab), White Glove Tracking, EyeWriter, Graffiti Analysis and a collaboration with Jay-Z on the first open source rap video. Roth’s work is in the permanent collection of the Museum of Modern Art NYC and has been exhibited widely in the Americas, Europe and Asia, including the Centre Pompidou, the Kunsthalle Wien, the Tate, the Fondation Cartier and the front page of Youtube. Roth has received numerous awards for his work, including the Golden Nica from Prix Ars Electronica, Rhizome/The New Museum commissions, the Future Everything Award, the inaugural Transmediale Open Web Award and the Design Museum London’s Designs of the Year.

I think the quote above, and Roth’s site, are the best explanation for his work so I’ll just finish this by posting his 01/10/2011 Learning without frontiers video.


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1 Comment

  1. >hey Chris


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